Jeff shares with us the new trends that are overtaking the traditional way of informing people about consumer goods, and services. The majority of people are no longer trusting and looking at Consumer Reports of help in buying decisions. Today's people are relying on friends through social media, like FaceBook, to deliver to them confidence in buying decisions. Jeff teaches us how we are running with the new trends, so we will be able to capitalize to our highest degree of success with our businesses.
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